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Nalloo

See which companies visit your website. Even when they don't fill anything in.

Most of the people who land on your website leave without a trace. Nalloo resolves the real company behind each visit (with a confidence score) and turns it into a sales opportunity your team can work today.

✓Real company identified per visit✓A confidence score you can trust✓Data to enrich your CRM✓Automatic sales prioritization
Behind every visit, an accountNalloo Intelligence

Nalloo is a B2B data tool that identifies which real companies sit behind your website's anonymous traffic. It turns nameless visits into sales opportunities, complete with account data. It's built for marketing and sales teams who want to capture the traffic that today leaves without a trace.

What it is

What is Nalloo, and how does it work?

Definition

Nalloo is a B2B visitor identification and intent data solution that reveals which real companies visit your website (even when they never fill out a form) and turns them into sales opportunities, each with a confidence score your team can prioritize.

The vast majority of B2B website traffic is anonymous: companies with genuine interest arrive, look at your product, compare options… and leave without sharing their details. For your sales team, that interest is lost completely. Nalloo recovers it by identifying the specific company behind each visit.

The value isn't just the account name, it's the intent signal: if a company has visited your website, it's already looking. Nalloo delivers that signal with a confidence score and enrichment data, so sales can stop chasing cold and start with the people already paying attention.

How it works

From anonymous visit to opportunity, in three steps.

No forms, no friction for the visitor, and no manual work for your team.

01

Detect

Someone lands on your website; Nalloo identifies the real company behind the visit.

02

Resolve and score

It assigns the account and a confidence score, alongside enrichment data to put it in context.

03

Activate

The opportunity reaches your team, prioritized and ready to contact from your sales process.

What it's for

Your website already generates leads. You just weren't seeing them.

Every day, companies with genuine interest arrive and never fill out a form. Nalloo brings them to light.

Identify

Real company, not just an IP

Resolves the specific account behind anonymous traffic, with the confidence you need to act.

Score

Confidence score

Each match arrives with a reliability level, so you prioritize without wasting time on noise.

Enrich

Actionable data

Account context that turns a name into a sales conversation you're ready to have.

Prioritize

Focused selling

Your team works the warm accounts first, the ones that have already shown interest by visiting you.

Integrate

With your CRM

Pushes opportunities into your sales process so nothing gets left in a forgotten browser tab.

Continuous

Running every day

As long as your website gets visits, Nalloo keeps surfacing opportunities for you.

Use cases by role

Who gets the most out of Nalloo.

If your business is B2B and your website gets visits, there are opportunities waiting to be seen.

B2B sales

Warm prospecting

Call companies that have already visited your website instead of chasing cold lists.

Marketing

Measure real return

See which companies your campaigns attract, beyond the anonymous visits in Analytics.

SaaS and tech

Account-based marketing

Spot target accounts browsing your website and trigger ABM actions at the right moment.

Industry and services

Long sales cycles

In consultative selling, knowing who's researching your offer moves the conversation forward sooner.

Glossary

Key B2B data intelligence terms

Visitor identification
Resolving which company sits behind an anonymous website visit, with no form required.
Intent data
Buying-intent signals based on an account's behavior, such as visiting your website.
Confidence score
A score indicating how reliable a match is, used to prioritize sales effort.
ABM
Account-Based Marketing: a strategy that focuses marketing and sales on specific target accounts.
Worth knowing

What to know before you start

Does it identify individual people?
It works at the company level: it tells you which companies visit your website, not personal data about individuals, in line with data protection rules.
How is it installed on my website?
With a snippet of code on your site; from there it starts identifying the accounts driving your traffic.
Which team gets the most value?
B2B sales and marketing: prioritizing accounts with real interest and opening conversations before the visitor fills out a form.
FAQ

Everything you usually ask about Nalloo

What is Nalloo?
A B2B visitor identification and intent data solution that reveals which real companies visit your website, even when they never fill out a form, and turns them into opportunities with a confidence score.
Does it identify individual people?
No. Nalloo works at the company level: it resolves the real account behind the visit, not personal data about the individual. The focus is B2B and the sales opportunity.
What is the confidence score?
A score that indicates how reliable each match is, so your team prioritizes the accounts identified with the highest certainty first.
Does it connect with my CRM?
Yes, the idea is for opportunities to flow into your usual sales process with no manual work.
What kind of companies is it for?
For B2B companies with website traffic that want to turn anonymous interest into opportunities: SaaS, industry, professional services, and marketing and sales teams.
Where can I see more?
On its own website, nalloo.com.

How many opportunities slip away every day?

We'll show you which companies are visiting your website. It might surprise you.

How many opportunities slip away every day?

We'll show you which companies are visiting your website. It might surprise you.